Meet our Diamond Sponsor: Admixer Media
As we count down the days to the third edition of MeasureCamp Split, we are thrilled to introduce the partners who make this community-driven unconference possible. Leading the way as our very first Diamond Sponsor for 2026 is Admixer Media.
Who is Admixer Media?
If you are working in the digital space across the Adriatic, you likely already know their work. Admixer Media is the official Google Ads Sales Representative in Croatia, Serbia, Slovenia, and Kazakhstan.
As a subsidiary of Admixer Advertising (founded in 2008), they bring a powerhouse of expertise to the region, operating in over 11 countries with a team of more than 150 experienced professionals. They aren’t just a service provider; they are a strategic partner helping agencies and brands navigate the complexities of Google Ads through local market insights and global best practices.
Insights from the Inside: A Chat with Ivana Prakiš
To get a sense of what’s coming to the session board this May, we sat down with Ivana Prakiš, Admixer Croatia Country Director.
Q: Looking at 2026, what is the biggest change redefining the analytics industry?
Ivana: “The year 2026 marks the definitive end of the ‘dark spend’ era in advertising. The luxury of ‘guessing’ is gone; every advertising dollar must now demonstrably drive results — either by immediately converting existing demand into sales or by successfully generating new demand for future transactions. The core obstacle is not budgetary constraints, but a profound ‘visibility gap.’ Fragmented signals scattered across various platforms leave advertisers operating blind.”
Q: With privacy regulations and “signal loss” increasing, how should analysts adapt? Ivana: “Advertisers are experiencing significant ‘signal loss’ caused by the deprecation of third-party cookies, browser limitations on first-party cookies and click identifiers […], and stricter user consent requirements. To combat this complexity, the widespread adoption of Artificial Intelligence has become the primary way to keep pace with rapid industry changes. Rather than manually optimizing campaigns, the industry is increasingly relying on advanced models—like Google’s Gemini—to power automated tools.
And because AI is only as good as the data it is fed, the megatrend tying everything together is the shift toward “Data Strength”. To rebuild the conversion map lost to privacy headwinds, advertisers are having to create durable, privacy-centric measurement foundations utilizing their own first-party data.”
Q: What was the key motivation for Admixer Media to return to MeasureCamp Split as a Diamond Sponsor?
Ivana: We’re here because the best feedback doesn’t come from a support ticket or an email — it comes from a Saturday afternoon chat in a place full of practitioners.
Split and Croatia in general have become a massive hub for technical talent in the Adriatic, and we want to understand how they are actually using Google tools to solve real-world problems. We’re here to listen as much as to share.
This valuable, practical feedback will enable us to better grasp the real-world application of Google Measurement tools within this market. It will also help us identify potential obstacles or opportunities for broader implementation that could ultimately deliver superior results for advertisers and brands.
Join the Conversation
From deep technical dives into signal loss to the future of AI-driven optimization, these are the conversations that will define MeasureCamp Split 2026.
The event takes place on Saturday, May 16th at the stunning MedILS (Mediterranean Institute for Life Sciences).
🎟️ Final tickets are still available! Batch #3 is currently live. Don’t miss your chance to grab a spot at the Adriatic’s favorite analytics Saturday.
